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Potato World Magazine: the #1 source of potato information

Potato World magazine is the number one source of potato information for industry professionals worldwide. All our specialized journalists are proud to report about the latest international developments of this main food crop from the potato heart of Western Europe.

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Changing market requires HZPC brand update

This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo.

Price formation

People take it for granted that potatoes are always available, everywhere.

PotatOlympics

In 2016 I wrote a column in which I tried to answer ques-tions about how healthy potatoes were as a staple food.

The E of Environment

The recently published Potato Handbook, written by Professor Anton Haverkort, covers in around six hundred pages all conceivable aspects that relate to the potato.